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Founder & CEO — Naima Sattar
As the visionary founder of Lashé Luxe by N&U, Naima Sattar has built a brand that blends luxury, science, and self-confidence into one beautiful formula designed to elevate your lash game.
With years of hands-on experience in the beauty and lash industry, Naima witnessed firsthand how women struggled to find effective eyelash services and lash serums that delivered real results without compromising on quality or ethics. Determined to create something different, she began developing a vegan, cruelty-free lash serum that combined biotin, peptides, and botanical extracts — ingredients proven to enhance natural lash growth safely and effectively.
Her journey started with a simple idea: “Luxury should be more than packaging — it should empower.”
Under her leadership, Lashé Luxe has grown from a small concept into a premium UK beauty brand, trusted by clients and professional makeup artists alike for high-quality lash extensions. Naima’s focus on quality, transparency, and timeless aesthetics has positioned Lashé Luxe as a symbol of modern beauty innovation.
Driven by passion and precision, she continues to expand the brand’s vision — developing new formulations and luxury bundles that reflect her belief in ethical beauty with real results.
“When confidence begins with a single lash, you know you’ve created something special.” — Naima Sattar